Take the Pledge

It may feel as if you’re in total control when glancing at your phone to send a text or to read an incoming message while driving your car. However, that assessment is far from accurate. In fact, according to Virginia Tech Transportation Institute’s research, “Text messaging, which had the highest risk of over 20 times worse than driving while not using a phone, had the longest duration of eyes-off-road time (4.6-second over a six-second interval).”1

Do those 4.6 seconds really make a difference? Consider this: The Ontario Ministry of Transportation says, “In three seconds driving sixty kilometres per hour you travel fifty metres — that’s the distance across half a football field. A momentary distraction can result in death or serious injury.”2

The Ontario Provincial Police states, “Distracted driving is cited as a causal factor in 30 to 50 per cent of traffic collisions in Ontario, but is probably much higher due to under-reporting.”3 Combine those statistics with those of the OBIA Impact Report 2012 which indicates, “40% of ABI survivors sustained the brain injury as a result of an automobile crash”4 and it’s easy to see that focusing on the road when you drive can significantly decrease your risk of sustaining a brain injury.

What can you do to help reduce the incidence of distracted driving? Take the “I D.O.N.T.” pledge. This pledge is an Ontario-wide brain injury awareness and prevention campaign which aims to remind drivers to stop texting while driving. The acronym stands for: Drive Only, Never Text. Take the pledge and spread awareness of the campaign during June’s Brain Injury Awareness Month. For more information, please visit: www.idont.ca

Sources:
1 Virginia Tech News
2 Ontario Ministry of Transportation
3 Ontario Provincial Police
4 The OBIA Impact Report